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The Gift That Keeps On Giving

For a business that depends upon happy, loyal clients (do you know any?), a well-chosen holiday gift is more valuable than diamonds. It can give your clients an initial glow of happiness, compliments of your business. But the long-lasting part of the equation comes with a tastefully placed and printed logo, so the gift will be nice enough to occupy a portion of your client’s desk that’s just as visible and important as the computer and telephone.

Goal number one of the choosing process concerns the initial impression your gift makes. We call that the “wow” factor. It means choosing carefully so your clients will think your gift has been chosen with thought and care. It also means choosing something different so your gift doesn’t compete with the ghosts of holidays past … the long-forgotten bottles of wine and liquor, neckties, wallets and sweaters.

Your second decision is opting for a tastefully sized and positioned logo. If your logo is huge and brightly colored, chances are the gift will inhabit the trash basket instead of a prominent place on the desk. Gift givers tread a fine line between gifting and advertising. To cross that line means your client will know that the gift is not really an expression of appreciation but poorly disguised promotion materials. But do it right, and your gift will have a long life. As will your relationship with the client.

Of course not all gifts are imprinted. Many people believe that it isn’t a gift if it has a logo. “If my clients don’t know who gave them the gift, my salespeople aren’t doing their job.”

Some recent choices that have made corporate gift lists are: custom flash drives, liquid-filled computer mouse and tape dispenser with the logo floating in the liquid, unusual picture frames, laptop products for road warriors, MP3 players and unusual coffee mugs.

A new and rapidly growing category of gift-giving is “green” products. These not only show careful choice but also environmental friendliness. They can be everything from bags and pens to mugs and water bottles.

So make your list, check it twice and choose carefully. Because if you don’t, your competitors will.


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News The Gift That Keeps On Giving For a business that depends upon happy, loyal clients (do you know any?), a well-chosen holiday gift is more valuable than diamonds. It can give your clients an initial glow of happiness, compliments of your business. But the long-lasting part of the equation comes with a tastefully placed and printed logo, so the gift will be nice enough to occupy a portion of your client’s desk that’s just as visible and important as the computer and telephone. Goal number one of the choosing process concerns the initial impression your gift makes. We call that the “wow” factor. It means choosing carefully so your clients will think your gift has been chosen with thought and care. It also means choosing something different so your gift doesn’t compete with the ghosts of holidays past … the long-forgotten bottles of wine and liquor, neckties, wallets and sweaters. Your second decision is opting for a tastefully sized and positioned logo. If your logo is huge and brightly colored, chances are the gift will inhabit the trash basket instead of a prominent place on the desk. Gift givers tread a fine line between gifting and advertising. To cross that line means your client will know that the gift is not really an expression of appreciation but poorly disguised promotion materials. But do it right, and your gift will have a long life. As will your relationship with the client. Of course not all gifts are imprinted. Many people believe that it isn’t a gift if it has a logo. “If my clients don’t know who gave them the gift, my salespeople aren’t doing their job.” Some recent choices that have made corporate gift lists are: custom flash drives, liquid-filled computer mouse and tape dispenser with the logo floating in the liquid, unusual picture frames, laptop products for road warriors, MP3 players and unusual coffee mugs. A new and rapidly growing category of gift-giving is “green” products. These not only show careful choice but also environmental friendliness. They can be everything from bags and pens to mugs and water bottles. So make your list, check it twice and choose carefully. Because if you don’t, your competitors will.